About The Project
This is a re-brand for an excellent caterer, who wanted to move from the “mom-cooking” image to high-end, sophisticated farm-to-table image. Her logo illustration (the passionate kiss between onion and carrot) was already designed. Instead of highlighting the illustration, I created a wordmark that touched on her original “Out to Lunch Fine Catering” business name, but reflected where she wanted to go. I kept the illustration to highlight the passion she has for her calling.
This brochure can be used as a table tent, which is why it is designed as a horizontal folded piece, rather than the more common vertical layout.