About The Project
The Sonoma County Backroad Challenge has been going strong, and this is its 10th year. Going clockwise from upper left, I design everything from the sponsor packet, to map-cards for the four different rides offered, to the poster, and the billboard. The billboards go up all over the area, as do the posters.
This is the main fundraiser for Petaluma Sunrise Foundation, which is the 501c3 arm of Petaluma Sunrise Rotary. The money goes towards community projects and global projects, and the nonprofits in the community benefit when they run a rest stop, or park cars, or volunteer in any of the dozen ways available. The event is always fun, and riders have a blast on the backroads of Sonoma County!